Are You "Anti" Social?
You may have missed it, but there’s been a bit of a “hub-bub” brewing on social media…about the impact of, and perhaps even the utility of, social media. Here’s some thoughts—and some tips. JD Carlson of Retireholics “fame” kicked things off with a post intriguingly titled “Forget About Social Media Content and Run Your 401(k) Business.” Oh, there were words [i] that followed, but you really didn’t have to read more than that to see where he was going. Well, about a nanosecond after that post appeared on…social media… Sheri Fitts who, as you may know, spends a fair amount of her time and energy helping advisors (and other retirement professionals) be more effective on…social media… pushed back on JD’s basic premise. A bit. Her argument was basically that while social media was important (we’ll come back to that), doing so without a clear focus or strategy was a mistake—but that ignoring the marketing impact of social media was perhaps a larger one. And then, ...