Nevin's Data "Points"

I was recently taken to task for last week’s column about retirement savings regrets. More precisely, my column about the regrets expressed in a recent American Century survey drew the attention of Faith Teope in a LinkedIn post titled, “ Dear Finance Experts: We Would Listen, But We Don't Care .” In fairness, it wasn’t so much my  column  (“boring but true”), or even the American Century survey’s  findings  that came in for criticism, but more the head-scratching that the survey set off among financial professionals (including, I suppose this one) as to why people aren’t paying more attention to things like… saving for retirement. Her premise—that we’re using language that doesn’t resonate with those we hope to motivate—is, frankly, unassailable.  In fact, it’s a topic I broached (at least at a high level) earlier this year in a post titled, “ Is it Time to Retire Retirement? ” As I noted then, for all but the most financially astute, trading off ...